What is Google Search Console?
Google Search Console (GSC) is a free, essential tool that helps you monitor, maintain, and
troubleshoot your website’s presence in Google search results. Think of it as your direct line of
communication with Google about how your site is performing.
What GSC Does For You:
- Shows which search queries bring people to your site
- Reveals how your pages rank in Google search results
- Alerts you to technical issues that might hurt your rankings
- Tracks your site’s indexing status
- Monitors mobile usability and Core Web Vitals
- Helps you understand (and fix) SEO problems
- Shows which websites link to yours
Bottom line: If you care about being found on Google, you need Search Console set up. It’s
non-negotiable.
Before You Start: What You’ll Need
- A Google account (Gmail)
- Admin access to your website
- 15-30 minutes depending on your platform
- Your website’s URL
Note: You’ll need to verify that you own the website. We’ll walk through multiple verification
methods so you can choose the easiest one for your situation.
Step 1: Create a Google Search Console Account
Set Up Your Account:
- Go to Google Search Console
- Click “Start Now”
- Sign in with your Google account (or create one if you don’t have one)
Add Your Property:
You’ll be asked to choose a property type. Here are your options:
Domain Property (Recommended for most users
- Verifies your entire domain (www and non-www, http and https, all subdomains)
- Example: example.com includes www.example.com, blog.example.com, etc.
- Requires DNS verification – you’ll add a TXT record to your domain registrar (like GoDaddy, Namecheap, etc.)
- Best for: Anyone who wants comprehensive data across their entire site
URL Prefix Property
- Verifies only the specific URL you enter
- Example: https://www.example.com (won’t include http://example.com orsubdomains)
- Multiple verification methods available – HTML file upload, HTML tag, Google
- Analytics, Google Tag Manager
- Best for: Those who want simpler verification or need to track specific versions of their site separately
Which Should You Choose?
Choose Domain if:
- You want complete data for your entire website
- You’re comfortable adding DNS records (or have someone who can help)
- You want to verify once and be done
Choose URL Prefix if:
- You want the quickest, easiest verification
- You only need to track one specific version of your site
- You already have Google Analytics or Tag Manager installed
Step 2: Verify Ownership of Your Website
This is the crucial step. You must prove to Google that you own the website. Choose the
verification method that works best for your platform and technical comfort level
Verification Methods by Platform
WordPress
Method 1: SEO Plugin (Easiest – Recommended)
Using Yoast SEO, Rank Math, or All in One SEO:
1. In Google Search Console:
- Choose URL Prefix property type
- Enter your website URL (e.g., https://www.yoursite.com)
- Click Continue
- Select HTML tag verification method
- Copy the meta tag code (looks like: <meta name=”google-site-verification” content=”your-code-here” />)
2. In WordPress:
- Go to your WordPress dashboard
- Navigate to your SEO plugin settings:
- Yoast SEO: SEO → General → Webmaster Tools
- Rank Math: Rank Math → General Settings → Webmaster Tools
- All in One SEO: All in One SEO → General Settings → Webmaster Tools
- Find the Google Search Console field
- Paste ONLY the verification code (the part inside content=”…”)
- Click Save Changes
3. Back in Google Search Console:
- Click Verify
- Success! You’re connected.
Time required: 5 minutes
Method 2: Google Site Kit Plugin (Great for Beginners)
Site Kit is Google’s official WordPress plugin that connects multiple Google tools at
once.
1. Install Site Kit:
- Go to Plugins → Add New
- Search for “Site Kit by Google”
- Click Install Now, then Activate
2. Connect to Google:
- Follow the setup wizard
- Sign in with your Google account
- Grant permissions
- Site Kit will automatically verify Search Console for you
3. View Data:
- Site Kit adds Search Console data directly to your WordPress dashboard
- No need to leave WordPress to check performance
Bonus: Site Kit also connects Google Analytics, PageSpeed Insights, and AdSense in one go.
Time required: 10 minutes
Method 3: HTML File Upload (For Advanced Users)
1. In Google Search Console:
- Choose verification method: HTML file upload
- Download the HTML verification file
2. Upload to WordPress:
- Use FTP (FileZilla, Cyberduck) or your hosting file manager
- Navigate to /public_html/ or /www/ directory
- Upload the HTML file to the root directory
- The file should be accessible at: https://yoursite.com/google[unique-code].html
3. Verify:
- Back in Google Search Console, click Verify
- Keep the file on your server permanently
Time required: 10-15 minutes
Method 4: DNS Verification (Domain Property)
If you chose Domain property type
1. In Google Search Console:
- Copy the TXT record provided
2. Go to Your Domain Registrar:
- Log into where you bought your domain (GoDaddy, Namecheap, Cloudflare, etc.)
- Find DNS Settings or DNS Management
- Add a new TXT record:
- Host/Name: @ (or leave blank)
- Value: Paste the code from Google Search Console
- TTL: Use default (usually 3600 or Auto)
- Save changes
3. Wait and Verify:
- DNS changes can take up to 48 hours (usually much faster)
- Return to Google Search Console
- Click Verify
Time required: 15 minutes + DNS propagation time
Squarespace
HTML Tag Method (Recommended):
1. In Google Search Console:
- Choose URL Prefix property
- Enter your Squarespace URL
- Select HTML tag verification
- Copy the entire meta tag
2. In Squarespace:
- Go to Settings → Advanced → External API Keys
- Scroll to Google Search Console
- Paste the verification code only (the content inside content=”…”)
- Click Save
3. Verify:
- Return to Google Search Console
- Click Verify
Time required: 5 minutes
Wix
Built-in Integration (Easiest):
1. In Wix Dashboard:
- Go to Settings → Marketing Integrations → Google Search Console
- Click Connect to Google Search Console
- Sign in with your Google account
- Wix automatically handles verification
2. Alternative – Manual Method:
- Copy HTML tag from Google Search Console
- In Wix: Settings → SEO Tools → Site Verification
- Paste the verification code
- Save and verify
Time required: 5 minutes
Webflow
HTML Tag Method:
1. In Google Search Console
- Choose URL Prefix property
- Copy the HTML meta tag
2. In Webflow:
- Go to Project Settings → SEO
- Scroll to Google Site Verification
- Paste the verification code (content value only)
- Click Save
- Publish your site (important!)
3. Verify:
- Return to Google Search Console
- Click Verify
Time required: 5-10 minutes
Shopify
HTML Tag Method:
1. In Google Search Console
- Choose URL Prefix property
- Copy the HTML meta tag
2. In Shopify:
- Go to Online Store → Themes
- Click Actions → Edit Code on your active theme
- Find theme.liquid in the Layout folder
- Locate the </head> tag
- Paste the full meta tag just before </head>
- Click Save
3. Verify:
- Return to Google Search Console
- Click Verify
Time required: 10 minutes
Other Popular Platforms
Weebly
- Site Settings → SEO → Header Code
- Paste HTML meta tag
- Save and publish
Wix
- Settings → Marketing Integrations → Google Search Console
- Follow connection wizard
BigCommerce
- Advanced Settings → Data Solutions → Google Verification
- Paste verification code
- Save
Drupal
- Use Site Verification module
- Or add meta tag to html.html.twig template
Joomla
- Add meta tag via template’s index.php
- Or use Custom HTML module in template header
Ghost
- Go to Settings → Code Injection
- Paste meta tag in Site Header
- Save
Webflow
- Project Settings → SEO → Google Site Verification
- Paste code and publish
Step 3: Submit Your Sitemap
Once verified, submit your sitemap so Google knows all your pages.
What is a Sitemap?
A sitemap is a file that lists all the pages on your website, helping Google find and index them
more efficiently.
Find Your Sitemap URL:
Most platforms auto-generate sitemaps:
- WordPress: https://yoursite.com/sitemap.xml or
- https://yoursite.com/sitemap_index.xml
- Squarespace: https://yoursite.com/sitemap.xml
- Wix: Auto-submitted (nothing to do!)
- Webflow: https://yoursite.com/sitemap.xml
- Shopify: https://yoursite.com/sitemap.xml
Submit Your Sitemap:
- In Google Search Console, go to Sitemaps (in the left menu)
- Enter your sitemap URL (just the part after your domain: sitemap.xml)
- Click Submit
- Status should show “Success” within a few minutes
WordPress tip: If using Yoast SEO or Rank Math, they create enhanced XML sitemaps automatically. Check their settings for the exact URL.
Step 4: Set Up URL Inspection (Optional but Useful)
Want Google to index a new page immediately?
- In Google Search Console, use the URL Inspection tool (top search bar)
- Enter the full URL of your new page
- Click Request Indexing
- Google will crawl and index it within hours instead of days
Step 5: Configure Important Settings
Set Your Preferred Domain (if using URL Prefix):
- Go to Settings (gear icon)
- Under Property Settings, check your preferred domain is set correctly
- This ensures Google knows whether you prefer www or non-www
Link to Google Analytics:
If you use Google Analytics:
- Go to Settings → Associations
- Link your GA4 property
- This provides enhanced data insights
What Happens After Verification?
Immediate:
- Google confirms you own the site
- You can submit sitemaps
- You can request indexing
Within 24-48 Hours:
- Data starts appearing in reports
- Search performance data becomes available
- Coverage reports show indexing status
Within 1-2 Weeks:
- Full historical data appears (up to 16 months)
- All reports populate completely
- You’ll start seeing keyword insights
How to Use Google Search Console (Quick Guide)
Key Reports to Check Regularly:
1. Performance Report
- See which search terms bring traffic
- Track clicks, impressions, CTR, and average position
- Identify opportunities to improve rankings
2. Coverage Report (Index → Pages)
- Shows which pages are indexed
- Alerts you to errors preventing indexing
- Helps you fix technical issues
3. Mobile Usability
- Identifies mobile-friendly issues
- Critical since most searches are mobile
4. Core Web Vitals
- Measures page speed and user experience
- Important ranking factor
5. Links Report
- Shows who’s linking to your site
- Helps you understand your backlink profile
Troubleshooting Common Issues
“Verification Failed”
Solutions:
- Clear your browser cache and try again
- Make sure you saved changes in your website platform
- Wait 24 hours for DNS changes to propagate
- Check that verification code is placed correctly
- Ensure you published/saved your website after adding code
“Sitemap Could Not Be Read”
Solutions:
- Check the URL is correct (look for typos)
- Ensure your sitemap is publicly accessible (not password protected)
- Check your sitemap is valid at xml-sitemaps.com
- Wait a few hours and resubmit
“No Data Yet”
Solutions:
- Wait 24-48 hours for data to populate
- Ensure your site has traffic (Search Console only shows data when you have search impressions)
- Check that pages are actually indexed (use Index → Pages report)
“Property Not Verified”
Solutions:
- Check verification hasn’t expired (re-verify if needed)
- Ensure verification code/file hasn’t been removed
- Try an alternative verification method
Best Practices After Setup
Weekly Tasks:
- Check for new issues in Coverage report
- Monitor performance trends
Monthly Tasks:
- Review top-performing pages
- Identify declining pages and fix issues
- Check for new manual actions
- Review mobile usability
As Needed:
- Submit new pages for indexing
- Test site changes with URL inspection
- Monitor after major website updates
Advanced Tips
Set Up Email Notifications:
- Go to Settings → Users and Permissions
- Ensure email notifications are enabled
- Google will alert you to critical issues
Add Other Users:
- Add your SEO consultant, developer, or team members
- Choose appropriate permission levels (Owner, Full, or Restricted)
Use Filters in Performance Report:
- Filter by device (mobile vs desktop)
- Compare date ranges
- Export data for deeper analysis
Need Help?
Setting up Google Search Console can feel technical, but it’s worth it. Once connected, you’ll
have invaluable insights into how people find your website.
Still stuck?
We offer a Google Tools Setup service where we’ll install and configure Google Search Console,
Google Analytics, and teach you how to use them—all done for you.
Next Steps
Now that Google Search Console is connected:
- Wait 48 hours for initial data to populate
- Submit your sitemap (if you haven’t already)
- Set up Google Analytics (if you haven’t) for complete website insights
- Bookmark Search Console and check it weekly
- Learn the basics of reading your Performance report
Congratulations! You’ve just taken a major step toward understanding and improving your website’s search performance. Google Search Console will now be your go-to tool for SEO insights and troubleshooting.