About
locally connected

We don’t just want
your business,

we want to see it thrive

A team who shows up, does the work and tells the truth – because your success is the only measure that matters.

I started Locally Connected with a simple belief: that local businesses deserve marketing support from people who truly care about the outcome. We still work with many of our first clients.

Work with Us See client results

“If you’re genuinely good at what you do, being invisible online isn’t a minor inconvenience, it’s costing you the business you deserve.”

— Maz Hancock, Founder

The background

A different kind
of partnership

Locally Connected has been running since 2017, helping service-based businesses get found online and grow sustainably. Over time the work has evolved from websites and SEO to a broader focus on visibility, positioning, and strategic growth.

What hasn’t changed is the approach. We stay for the long term, deliver as much value as possible, and genuinely care for our clients and helping their business grow. Many clients have been with us for five years or more.

That kind of retention doesn’t happen by accident. It happens because we show up consistently, do what we say, and treat your business with the respect it deserves.

Over the years, we’ve seen a lot: what works, what doesn’t, the dodgy things other providers do, and what the difference looks like between a business that grows steadily and one that stalls. That experience shapes every engagement.

2013–2016
Starting out. Offering SEO, copywriting and content creation for ecommerce stores, blog sites and local businesses. building a reputation for care and consistency.
2017–2022
Growing. Long-term clients across medical, allied health, trades and professional services. Introducing website development as a service.
2023–now
The bigger picture. Clients started asking for more than websites and SEO: help with how they were positioned, how they were growing, and how customers were finding them in an increasingly AI-driven search landscape. Our offering has evolved to match.

What we believe

Many agencies get it
wrong

They don’t take enough time. They don’t care enough. They constantly chase the next client to wow with their sales process instead of doing great work for the clients they already have.

Time is the work
Good digital strategy can’t be rushed. Understanding your business, your customers, your community — that’s the foundation. We take the time to get you.
Relationships outlast campaigns
Many LC clients have been working with us for five years or more. That’s not an accident, it’s what happens when we go the extra mile to look after our clients.
Visibility is more than rankings
Getting to page one is just one piece of the puzzle. Instilling a sense of trust when your customers find you, and showing that you have what they need, is the full picture.
Honest and authentic
We will tell you what’s actually going on with your online presence, even if it’s not what you want to hear. Clear, honest advice is more valuable than a polished sales pitch.
Being local matters
Your business serves your community. The people searching for you are real people with real needs. That responsibility shapes how we approach every piece of work.
Growth should feel sustainable
The goal isn’t more of everything. It’s the right clients, steady growth, and a business that supports your family and team without burning everyone out.

Working with Maz and the team at lc

What you can
expect

We want to give all of our clients the attention they deserve. This is what working together actually looks like.

We respond
Emails get answered. Questions don’t disappear into a support queue. You know where things stand.
We tell you the truth
If something isn’t working, you’ll hear it. If there’s a better approach, we’ll say so — even if it’s not what you were hoping for.
You keep control
Your website, your accounts, your data. Always. We’ve seen too many business owners locked out of their own assets.
We stay
Many clients have worked with us for years. The trust builds consistently over time, and so do the results.
Based on the Gold Coast

Ready to work
with a team
who cares?

Whether you’re a local business trying to grow, a service business that’s been burned by agencies before, or someone who just wants a clear picture of where your online presence actually stands — we would love to hear from you.

If you want to test the waters, the best place to start is the Visibility Insight Review — a $295 audit that gives you a clear picture of how your website performs, before you commit to anything else.

Start with the Review Or get in touch
Gold Coast, Australia  ·  Working with clients worldwide.

Start somewhere

Not sure where to begin?

That’s okay.

The Visibility Insight Review was designed exactly for that moment, when you know something isn’t quite right with your online presence, but you’re not ready to commit to a big program yet. It’s $295, it’s thorough, and it comes with a personal video from Maz walking you through everything she found.

See what’s included — $295

Easy to find. Easy to trust. Easy to choose.

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