Did you know that half of all Google searches are for specific businesses or brands? That means people aren’t just looking for generic advice—they’re searching for names they already know and trust.
So here’s the thing: getting found online isn’t just about Google anymore. The real action is happening across AI-powered search tools, social media, industry forums, and review sites. If your business isn’t showing up in all the right places, you’re making it harder for customers to find you.
Let’s break down what’s really going on with search in 2025—and how you can make sure your business stays ahead of the game.
Why Just Ranking on Google Isn’t Enough Anymore
For years, businesses have put all their energy into ranking high on Google’s search results. And while that’s still important, search behavior is shifting. Here’s why:
- AI search tools are changing the game. Platforms like ChatGPT, Perplexity, and You.com are giving people instant answers, often without sending them to a website.
- Social media is a search engine now. People (especially younger audiences) are turning to TikTok, Instagram, and Reddit to find businesses, products, and recommendations.
- Reviews and third-party sites matter more than ever. Customers check out Google Reviews, Yelp, and industry-specific directories before making a decision.
If you’re only focusing on Google rankings, you’re missing out on potential customers who are searching elsewhere.
How AI-Powered Search is Changing the Rules
AI tools like ChatGPT, Perplexity, and Google’s new AI-driven search (SGE) are flipping the script on traditional SEO. Here’s what’s happening:
- People are getting direct answers. Instead of clicking links, they’re getting summaries from AI tools—so your business needs to be part of those answers.
- Search is more conversational. People are asking AI tools for personalized recommendations in a chat-like format, not just typing keywords into Google.
- Results are different for everyone. AI tools personalize results based on a user’s search history and preferences
To keep up, your business info needs to be easily accessible and accurate across multiple platforms—not just on your website.
The Power of Branded Searches (and How to Own Yours)
Branded searches—when people specifically look for your business by name—are becoming more common. That’s great news if your online presence is strong. Here’s how to make sure you’re showing up in the best light:
- Own your Google Business Profile. Keep your info updated, respond to reviews, and post regularly.
- Stay active on social media. Be present on the platforms your audience uses most—LinkedIn, Instagram, TikTok, or Facebook.
- Manage your online reviews. Encourage happy customers to leave reviews and respond professionally to any negative feedback.
- Create valuable content. Blogs, guides, and case studies help establish your business as an authority in your field.
How to Get Found Everywhere (Not Just on Google)
Want to make sure your business is visible across all the right platforms? Here’s how:
- Write blog posts that answer common customer questions and share them on multiple channels.
- Repurpose content into social media posts, short-form videos, and even podcasts.
- List your business on industry directories and community forums.
- Make sure AI tools can easily pull useful information from your website.
- Use structured data (like FAQ schema) to help AI and search engines understand your content better.
- Answer key industry questions on your website so AI tools can feature your insights.
- Get mentioned on high-authority websites and blogs.
- Appear on podcasts or collaborate with influencers in your industry.
- Keep your LinkedIn and other professional profiles active and engaging.
- Run targeted ads on social media to reach the right audience.
- Use a mix of SEO and PR strategies to get featured on trusted sites.
- Invest in brand awareness campaigns to drive more people to search for your business by name.
The Bottom Line: Be Where Your Customers Are Looking
The way people search is changing fast, and businesses that adapt will win in the long run. If you want to stay ahead in 2025 and beyond, your brand needs to be visible across multiple platforms—not just Google.
By showing up where your customers are searching—whether that’s AI tools, social media, or industry directories—you’ll make it easier for people to find, trust, and choose your business.
Need help making sure your business is everywhere it needs to be? Let’s chat!